The concept of gamification in eCommerce makes sense and is slowly coming about. There’s a new related trend that has come about though…
Example of a Game in an eCommerce Application. Shopee provides games in their Android application which don’t have an obvious link back to the shopping experience.
Recently my wife asked me about an eCommerce platform that has included a game in their mobile application and what insights an eCommerce company might gather on her behaviour through simply playing the game.
I think one of the most under-addressed elements I’ve seen in organisations is who is allocated power. As usual I’m going to make some references to Influencing People – a class that I completed on Coursera recently.
