My Character: Foster defeats villains just to continue with his day.

At the start of 2022 I shared three 2022 predictions with my customers (and the predictions from Veeva’s commercial leaders) on some interesting trends I thought we’d see. These are quite niche to the pharma marketing world. Let’s see how they panned out:
1. Consent Based Marketing is going to make a big comeback. And it’s not just a one time gathering of consent. Confirming consent regularly and using it as a way to ensure you are adding value is going to drive greater trust and higher engagement.
2. The Home Office Is A Competitive Advantage. It’s been nice to assume the home office is a temporary change. It’s not. For many people it’s more productive and a better place for modern work – particularly virtual calls. Companies are under investing in employees’ home offices and missing a competitive advantage. Invest in camera, lights, sound and space productivity. And then make sure that mini production spaces are available in your office too.
3. Artificial Intelligence in 2022 is Augmented Intelligence. The best way to think about AI in 2022 is how it can be used to augment your employees to make them more successful. Help them learn, gain insights, analyse, and deliver better. The foundation is still going to be data and Veeva products are still best in class when it comes to integrating your data into one place.
Look out for my 2023 predictions coming soon!
The concept of gamification in eCommerce makes sense and is slowly coming about. There’s a new related trend that has come about though…
Recently my wife asked me about an eCommerce platform that has included a game in their mobile application and what insights an eCommerce company might gather on her behaviour through simply playing the game.
Note that this Continue reading Games in eCommerce – Are You Being Manipulated?
I believe this slow-cooked BBQ pork ribs is my first recipe post. Don’t worry though as it likely won’t become a regular thing it’s just that this recipe has been asked for AND the dish received the seal of approval from my mother in law!
The style is inspired by Aaron Franklin’s MasterClass but there are limitations here in Singapore – no fancy smoker barbeque will fit in my HDB apartment!
Ingredients Continue reading Recipe: Slow-cooked BBQ Pork Ribs
It’s nice to think that systems can do everything. But what about people? People respond to motivation and sometimes that means rewards and punishments.
Here I want to talk about Continue reading Learning: Motivation Quadrant – Positive, Negative, Immediate & Future